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Saturday, July 05, 2003

BEER HERE

Just found this NY Post article via FARK.

Basically, your typical 16 oz. ballpark "beer" costs the team or the concessions company (Aramark owns the concessions at Fenway) less than a quarter because they buy in such bulk. So let's say the cost of a brewski is $6.50 (I don't know what it is at Fenway, I'm not legal yet). That means that the people selling the beer make a profit of $6.26. The wine & spirits (booze) tax for Massachusetts is $4.05 per gallon (about 41 cents per 16 oz. cup) according to The Tax Foundation. So that reduces the profit per cup to $5.85. But somebody has to serve the beer. Let's say Fenway has about 20 beer distribution points each with an average of 3 workers per stand (counting supervisors etc.) The workers make say $7.50 an hour and the stands are manned from 2 hours before the game to 2 and a half hours after the game has begun. so Aramark spends $2,025 employing beer distributors. Plus whatever other overheads there are (cups, equipment, maintenance et cetera). so let's say Aramark spends $2,250 on the distribution of beer. That means Aramark begins profiting at beer #385. That is probably purchased before Sox BP comes to an end 90 minutes before game time. So when you show up at 6:45 and buy a Coors Light, you're giving Coors a quarter, Massachusetts gets 40 cents, and Aramark gets the rest. Let's say they sell 50,000 beers after making a profit. (That's 3 beers for every other person, taking into account kids, people who don't drink, and people who drink ALOT). That'd be $292,500 profit. That's almost David Ortiz's entire yearly salary in a night of beer. With 81 home games, the profit total for a year amounts to $23.7 million dollars of profit. That is a shitload of money. I don't know what Aramark's deal with the Red Sox is, but I'm sure the Red Sox get a percentage of that profit.

$23.7 million: that is the reason why beer sales will never be banned in ballparks.

Also, this post is proof that I need a job/life/hobby/girlfriend.

Post #43
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